replicas wear digitaria

Replicas are happy to announce the beginning of a new collaboration between them and DIGITARIA clothing brand. It will start from the next Discovery party on October the 3rd and for the whole upcoming season, and for all the rest of their public appearances as well. The aspect of this special fashion brand expresses perfectly the Replicas' concept and identifies their style. Digitaria is an avant-garde label,with modern, edgy design lines.

Digitaria is an innovative fashion label offering bespoke tailoring and strong silhouettes by designer Eleftheria Arapoglou and creative director Stavros Karelis. Arapoglou & Karelis have collaborated on numerous projects before starting Digitaria in 2008 in Greece . After the successful launch of their Athens showroom, Digitaria team created a retail/gallery space in London . Our Soho Showroom includes a gallery space curated by performance artist Scottee -responsible for programming a series of events over the next 18 months, from knitting circles to performance salons. The space has also showcased some of the worlds elite artists including - James Unsworth, Caron Geary & Elizabeth Eamer. Scottee's debut t-shirt collection 'One Size Fits All' is already launched from July. The Digitaria collection is available exclusively in our store accompanied by a limited diffusion range from London DJ Warboy and new label from Millie Cockton - Euphemia.We have also commissioned artists James Unsworth; who has designed and printed unique wallpaper for our ground floor and Lee Benjamin who has made the Digitaira mannequins - Benjamin is renowned for his work with Leigh Bowery, his debut collection 'Sartorium' is now available exclusively at Digitaria. Digitaria London aims to bring a fresh approach to the industry, combining fashion, art, music and performance to create interactive spaces you want to shop in.

DIGITARIA official website